Websites offer:
10,000 times more information than a TV commercial,  are on show 24 hours a day, 365 days a year,  costs less than filling your car with gas,  and allows you to sell your products and promote your business worldwide.

Need I say more?
OK, don't just run out and get one! A web site needs to be carefully designed to get your message across in the most efficient way. It is vital that they are: Fast loading and don't allow your visitor to lose interest before they have seen the site. They need to be easy to navigate and very user friendly. For 99% of businesses an effectively marketed, well-designed web site is the most important marketing tool your company will have!

The Internet is an appropriate tool for most businesses but not necessarily every single business. There are instances where a web site would simply be a waste of time - not many admittedly, but there are a few. Your web site's purpose is to sell.  Your business exists to sell. It exists to create long-term, repeat buyers.

Your web site's purpose could be to create  product sales, generate leads, advertise your services or to educate prospects.

Understanding the significance:

Many business owners have been persuaded that what's needed is a technological solution to a technological problem. This has led to sites that are hard for visitors to find their way around and are very costly to maintain. If your site has excessive graphics it will quite simply be cumbersome and will definitely be slow to load.  The result of this is quite simply that your visitor leaves your site because they are fed up with waiting and goes elsewhere!

A good web site is much more about business and marketing strategy than it is about the underlying technology. Furthermore, your web site needs to integrate with your other marketing activities.